Artistic Ace

With the Swing of a Racket

As a sponsor of the BNP Paribas Tennis Open in Palm Springs, Bank of the West wanted a fun and engaging interactive experience for guests. Gen City Labs created a tennis-themed interactive photo booth, where guests could customize their selfies by swinging a tennis racket.

By tracking the movement of the racket during tennis swings, guests could control the direction and density of decorative elements on screen to create their portraits. Using the tournament’s specific event brand foliage, guests customized selfies with branded floral elements for a summer-themed commemorative photo.