Linksys at CES

Awing tech enthusiasts and consumers alike

For the very influential and innovative CES tech event in Las Vegas, Belkin wanted to unveil their newest line of Linksys products in dazzling fashion. Gen City Labs created two giant interactive TLCDs that awed tech enthusiasts and consumers alike. By placing the actual products behind the glass and displaying a stunning array of interactive UI and 3D elements on the glass, guests were able to witness and explore each product in a fun and engaging way. To achieve the effect, GCL painstakingly recreated each product as 3D models which were then overlaid with dynamic animations and graphics, allowing guests to rotate, explode and learn about technical features in real-time. With over a thousand CES guests averaging over 3 minutes of interaction time, the deployment was a massive success.