A virtual race through iconic Chicago with a photo finish.
Deliverables
Gesture-based 3-Stage Game
3D Virtual Environment of Chicago
Skyline Photo Opp Takeaway
Category
Retail
Sports and Entertainment
Run, paddle, climb
For the grand opening of their new Brand House specialty store in Chicago, Under Armour wanted to make a big splash. Gen City Labs created the perfect game to get guests pumped up at the event. By building a stunning 3D virtual environment of Chicago and using a Kinect camera to recognize specific gestures, guests competed against each other in a three stage race through the iconic cityscape. After running down Michigan Avenue, kayaking through the Chicago River, and climbing up the stairs of Willis Tower, guests were then rewarded with a virtual view and photo opportunity from atop the Chicago landmark building. The photo proved a worthy keepsake with 84% of guests opting to receive it while the event itself was a huge success.
Credits
Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
