Take the Helm

Guests use gestures to journey throughout select Carnival locations with a photo finish in their favorite port.

Deliverables

Guest-Driven Gesture-Interactive Journey
"Photo Album" Takeaway
Social Media Sharable

Category

Hospitality

Ahoy matey

To kick off their new Vista line of ships, Carnival threw an epic party at the Lincoln Center in New York City. Combining Kinect technology, Unity (game engine) and custom-made CGI, Gen City Labs delivered a guest-driven gesture-interactive journey throughout select Carnival locations with a shareable “Photo Album” takeaway for social media. Guests started the experience by choosing between Caribbean or European region maps and then their preferred homeport before being transitioned into a first person perspective of a ship’s bow. Leaning left and right, guests would then try and steer into as many different destination ports before time expired. Using Kinect’s background removal technology, guests were then able to take pictures “within” the different ports they visited. Guests could then visit a separate Share Station tablet, enter their info and receive their photo via email with built-in links to Facebook and Twitter.

Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
Client: Carnival
Agency: Arnold Worldwide
Project Video Music: “Close to Me” by Teams & Star Slinger