US Open

An immersive VR experience that allows tennis fans to make the “Chase Review” call from the best seat in the house.

Deliverables

"Chase Review" VR App
Immersive Interactive Environment

Category

Finance
Sports and Entertainment

Making the call from the best seat in the house

This year’s US Open was an exciting event for Gen City Labs. Not only did we create a stunning way to view the future of the event itself (see USTA Museum), we also broke into the virtual world of Oculus. With the “Chase Review”, we created a way for fans to experience the game from the best seat in the house, the umpire’s chair. Outfitted with an Oculus VR headset and headphones, guests enjoyed a fully immersive CGI version of Arthur Ashe stadium and watched the exciting match point of a game. The experience was accentuated by real puffs of air that were triggered when in-game tennis balls flew past. Eventually, guests were asked to make a crucial call for “Chase Review” to determine the rightful winner of the game. The Chase booth was a huge hit with fans, demonstrating the impact of immersive interactive experiences.

Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
Client: Chase Bank
Agency: MKG
Project Video Music: “Computer in Love” by Bonaparte