Dreamforce

Connecting the Salesforce brand with their guests in memorable and meaningful ways

For Dreamforce, Gen City Labs was again invited to lend its expertise to Salesforce’s mega event in San Francisco. This time, GCL created not one but three separate experiences. Like the previous year, GCL again delivered the content for the massive ticker which displayed stunning visuals and info about the on-going event. Next up was a “shockingly” cool photo op to promote the long awaited update to the Salesforce Lightning software. Set in a fabricated lightning bolt, a live feed showed guests getting electrified in real time and took a picture which could then be saved to email and socially shared. Also promoting the new software was the biggest task (and possibly biggest execution of the event): A live demo showing off all the new features of the product, including a giant touchscreen laptop, smart watch and smart phone. During live presentations, a speaker could interact with different parts of the software illustrating how it works as well as how it syncs with other devices in real-time. Over the four day event, thousands of impressions were made connecting the Salesforce brand with their guests in memorable and meaningful ways.