ConExpo

A New Excavator

Gen City Labs created two amazing experiences for Link-Belt Excavators (LBX) that thrilled, informed and even clothed attendees at the legendary ConExpo event. First was an AR experience that allowed guests to explore the incredible new excavator (or ‘Link’) from LBX. Guests could walk around the massive life-sized virtual digging machine and learn all about the features and capabilities through a hand-held tablet. Next up was a fun excavator configurator that allowed guests to create their own custom excavator and have it printed on a t-shirt to commemorate the event as well as show off their own design skills. The results were also emailed to the guest so they could instantly share on social media. Connections (or ‘Links’) were made, attendees were thrilled and everyone took home a t-shirt!