NBA Playoffs & Finals

For the Fans

For the second straight year, the Golden State Warriors found themselves in the Playoffs and Finals, and Gen City Labs was there to create two incredible experiences for the fans. First there was the NBA Finals Commemorative Ticket which was a reboot of the wildly popular experience from the previous year. Using a branded backdrop, tablets, and a configured application, users created their own one-of-a-kind ticket, specific to the game that night. Once completed, fans visited the nearby printing station to pick up their finished ticket, as well as a complimentary branded lanyard. Separate from the ticket takeaway, guests received an email with a link to share their experience socially.

Next was the Warriors Photo Opp. Guests could choose one of their favorite Warriors players and then virtually interact and pose with them for a very shareable photo, which was also received via an email. Children of all ages had a blast mugging with their heroes and then sharing them via social media. With over 6,000 Commemorative Tickets and over 3,500 Photo Opps, the postseason slogan “Strength in Numbers” couldn’t have been more fitting.