GCL and Nike team up to launch a major product at an NBA game, with huge success.
Deliverables
Interactive TLCD Video Wall
Direct-to-Seat Shopping Experience
Category
Retail
Sports and Entertainment
GCL + Nike + NBA
To launch the new Kyrie 1 shoe, Nike teamed up with Set Creative and Gen City Labs to create an epic shopping experience. At Quicken Loans Arena on the night of Dec 19, the Cleveland Cavaliers hosted the Brooklyn Nets, the perfect backdrop for the launch of the star’s shoe. By combining a video wall with interactive TLCD screens that allowed you to shop the Nike Kyrie 1 product line as well as the shoe itself, hundreds of fans browsed and made purchases on-site. Those who purchased the shoe received it at their seats during the game. 71% of guests who interacted with the kiosk made a purchase, spending an average of $119. The kiosk generated $27,821 in sales during the game, and of course, the Cav’s won.
Credits
Gen City Labs implemented the Front End Development and Technology Integration on this project.
UI Design created in partnership with Set Creative
