Pose with the Kardashians

An iconic “walk the runway” augmented reality experience that allowed Kardashian fans to pose alongside their favorite famous family.

Deliverables

Augmented Reality
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Category

Sports and Entertainment

D23 Expo

For the Ultimate Disney Fan Event, D23 Expo, Gen City Labs teamed up with Hulu to create an augmented reality experience that allowed fans of The Kardashians the rare opportunity to walk the runway with the celebrity family.

Guests began the experience by showcasing their best runway walk. As they waited for the countdown to finish, fans were surprised by Khloe Kardashian, Kourtney Kardashian Barker, and Kris, Kendall, and Kylie Jenner joining them on screen! Guests then proceeded to strut their stuff along with the family, ending with their most fabulous pose. Fans then received their augmented reality runway walk as a shareable video promotion for season 2 of The Kardashians on Hulu.

Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
Client: Disney
Client: Freeman