An incredible use of TLCD to help tennis fans visualize the future of the US Open stadiums and grounds.
Deliverables
TLCD Display
Physical Architectural Models
Storytelling through Motion Graphics
Category
Sports and Entertainment
Visualizing the future of the US Open
For the US Open, the USTA built a space to show off not only the rich history of Tennis at Flushing Meadows, but where it would be in the future. Gen City Labs created a visually compelling way to see the new facilities using Transparent LCDs (TLCDs), physical architectural models, and striking motion graphics. The content featured a blend of exciting highlights, archival footage, and data visualizations. Thousands of fans had the ability to experience the future of the stadiums and grounds – before construction even begins.
Credits
Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
