For the US Open, the USTA built a space to show off not only the rich history of Tennis at Flushing Meadows, but where it would be in the future. Gen City Labs created a visually compelling way to see the new facilities using Transparent LCDs (TLCDs), physical architectural models, and striking motion graphics. The content featured a blend of exciting highlights, archival footage, and data visualizations. Thousands of fans had the ability to experience the future of the stadiums and grounds – before construction even begins.
Credits
Gen City Labs implemented the UI Design, Front End Development and Technology Integration on this project.
