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VMworld VR Keynote

An epic mixed reality experience dazzles the crowd for an unforgettable opening keynote.

Deliverables

  • Custom Performance
  • 120' Projection Screen

Category

  • Enterprise Technology
  • Retail

Live VR Performance Art

Gen City Labs created a custom performance for the opening keynote address at VMware’s Global user conference in Las Vegas. This larger-than-life experience played out on a 120 foot projection screen in front of a thrilled live audience. Featuring a VR artist unveiling branded content in a mixed reality environment to an exciting soundtrack performed by live musicians, the production consequently garnered an encore performance in Barcelona.

Credits

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