Brand Storytellers.
Creative Technologists.
Experience Builders.

GEN CITY LABS - where talent, creativity and expertise come together to build custom experiences. We use technology to create immersive event activations and campaigns that captivate audiences worldwide.

See how UFC fans reacted as commentators to their favorite knock outs.

Learn More

Welcome to our Innovation Labs, where creative technology meets boundless exploration.

Visit the Lab

AI: The Game-Changer in Event Experiences

Read Blog Post